This was a package redesign where the brief was to take an existing package design and redesign everything from the typeface, colour and layout yet keeping the same package shape.
Using an earthy, recycled card stock to give the package an environmentally friendly feeling thus, reflecting the nature of the product – a halogen light bulb.
It was also found one of the most common problems faced by consumers is buying the right globe type, bayonet or screw cap, so using a big silhouette image of the globe along with the use of one colour makes that immediately stand out.
This is a brand identity for an inner city cafe called Long Black. With the main audience being the inner city hipster type, the logo treatment is very simplistic with a strong slab-serif typeface.
The typeface along with the brown, recycled stock gives the identity a
simple organic feeling to go along with the imagined rustic, inner city location.
Included in the brand identity was a stationary pack which includes an envelope, letterhead, compliments slip and business card. Another application for the identity included two types of packaging, a disposible cup and three types of coffee bean sleeves.
This was part of the protest brief for the International Society for Type Design (ISTD) competition.
The protest campaign focuses on the controversial topic of asylum seekers in Australia. The campaign aims to educate the Australian public about asylum seekers and to bust some of the myths commonly believed by many Australians.
One of the major parts of the campaign is a newspaper insert which targets an older demographic, it contains ten myths about asylum seekers in Australia. Also being inside a newspaper lends a to sense of fuctual authority.
The use of large, bold type and the contrasting red and black colours makes the publication stand out. The layout is also designed to be interactive, the pages are unbound and can't be fully read until you pull apart the pages, this also allows the reader to pin up each myth as a separate poster.
An annual report for a fictitious company called Greenearth. Greenearth is an international campaigner for the environment, sustainability and equality.
The annual report comes in delivered in a fully biodegradable envelope which can be used to store the report. The design is very minimalist in it’s approach, with simple sans-serif typography and a strong grid structure.
The use of green type and infographics on an off-white, carbon neutral paper stock enforces the sustainability message.
The Unify typeface is very geometric in style and uses a combination of rounded corners and straight edges to give structure to the letterforms.
Distinctive features of the typeface include stencilling in mostly uppercase letters such as the 'B' and the curves in letters such as the lowercase 'a' and 'r' give a digital clock aesthetic.
The typeface should be used predominately as a display typeface since it is most legible at large sizes.
A more personal project, this is a reflowable ebook containing a selection of articles and match reports by my brother, a former journalism student.
Included in the ebook are match reports written for the Victorian Premier League (VPL) and some articles he wrote for the Dandenong Journal.
It was produced in InDesign for the iPad’s eReader application, iBooks. It uses bright colours for the team lineups. Because it is a reflowable eBook the user has the ability to use the iPad’s controls to change the type size and page colour.
To successfully produce the eBook I used my basic to intermediate knowledge of HTML and CSS code.
A folded poster and motion graphics video for the Monash Art Design and Architecture (MADA) speaker series event, Volume Control.
Working with only two colours a mainly typographic solution was used to illustrate the idea behind Volume Control. The type draws inspiration from volume equaliser graphics and using an overprint effect to convey a sense of volume and noise.
The motion graphic is very simple and complements the folded poster.
A booklet to be used as an educational tool for aspiring baristas, it simply contains the ratios for the most popular espresso coffees.
I have used a large silhouette image of an espresso machine’s portafilter and handle so the booklet is immediately identifiable to the audience.
It contains one page with short descriptions of the coffees and another page with a key describing the symbols used in the infographic.
Using separate acetate sheets with the different ratios of the individual coffee types, these are laid over a coffee cup with annotations showing the exact measurements.
This is a zine that explores some of the strangest phenomenon that have occurred in recent times through the advent of the Internet.
I have utilised a simple grid stucture where the article text is kept to the bottom third of the page. Adding a noise effect to the images gives them a low fi effect which gives a sense you are looking at them through a screen.
Using an uncoated, light yellow paper stock and simple saddle-stitch binding gives the publication a cheap, throw away feeling reflecting the subject matter the zine covers.
A digital magazine called Coffee Melbourne is about the cafe culture in Melbourne.
Included in the magazine are a selection of articles, reviews, interviews with baristas, profiles of people who work in the industry and video diaries of a brand new cafe opening.
I used InDesign and the Digital Publishing Suite to produce the magazine. It contains many interactive elements such buttons, hyperlinks, scrollable frames, slideshows and videos.
The brief was to create a magazine based on the subculture of gaming. No text and imagery was provided and all were sourced from the internet.
It was decided that a square would be a suitable size. The very simple use of vector imagery and single "8-bit" typeface defines the cover. The text layout and typeface is very simple, using a slab-serif typeface for the body type in concert with the "8-bit" type for the contents and header content. Large, full-size images with monotone colour and noise effects are used on double page spreads to separate the sections of the magazine.
This was a project in which I documented a little known decommissioned train line, The Outer Circle Line that was built in 1891 and stretched from Kew in the north-east of Melbourne to Malvern East.
The photographic essay consists of three groups of images, each focusing on one part of the rail line that still shows remnants of the old Outer Circle Line.
The photos were taken on an overcast day using a standard lens with polarising filter and have been almost completely desaturated. The presentation of the essay is in a wire-bound book, the white title text is debossed on the black cover and the photos are printed on Ilford Smooth Pearl paper.
This is a three photo set showcasing the "Lights Of Melbourne". The photography wasn't part of any specific brief and was merely a set of photos taken in the many different lighting conditions in the vibrant city of Melbourne.
Some of these photos include dusk over the Eureka Tower where the last bit of light is reflecting off the golden windows. Another photo depicting... And then finally the other worldly environment of the underground train station.
A very simple brief which was to create an A2 poster and a small matching publication for the Melbourne Writers Festival, the exploration of the history of writing is what was used as inspiration.
Eventually photos of many different old typewriters were taken in an old antique shop in Collingwood they were then cut up, a monotone of different colours applied and put together to form a collage this was used as the background.
The type is very simple and is a basic slab-serif in the style of a typewriter. The small publication that was chosen was a set of three cue cards in the style of the larger poster.
This was a very simple brief, to create a set of zines or one large zine on any topic of your choosing. It was decided that a set of three zines based on food and a particular ingredient. A different format to the basic saddle stitch booklet was used and is more engaging, by using a keyring to attach the pages together it makes the recipes easier to use, simply detach it and follow.
Using a more affordable, recycled brown card would give the zines an organic feel and the use of simple black type and vector imagery would make it easily readable and cheaper to produce in large numbers.
